• Develop business and brand sponsorship criteria (e.g., market share, revenue, profit etc.)
  • Analysis of existing sponsorships in relation to the sponsorship criteria
  • Develop sponsorship strategy road maps including objectives, targets, positioning, strategies, success measures/goals and activation
  • Property identification (in relation to the agreed criteria), negotiation and contracting
  • Impact research (e.g., market share, revenue, profit etc.) design, installation and analysis


  • Increasing shareholder vigilance on corporate governance and procedure – data, facts and research are a marketing insurance policy
  • Evolution in research capabilities and understanding
  • Challenging global economy
  • Pressure on Marketing Decision Makers to objectively rationalize decisions
  • It’s just good business